Scale your app with performance marketing

We plan, launch, and optimize paid user acquisition across social, search, and programmatic to grow LTV-positive users.

  • 40%+ lower CPA
  • 3x creative velocity
  • ROAS focused
Fintech Gaming Health E‑commerce Productivity

What we do

Full‑funnel performance services to profitably grow your mobile app.

User Acquisition Strategy

Channel mix, budgets, pacing, and measurement frameworks grounded in incrementality.

  • Meta, TikTok, Google, ASA, Programmatic
  • Cohort and LTV modeling
  • Geo and audience expansion

Creative & Experimentation

Rapid concept testing and iteration to unlock creative fatigue and improve CVR.

  • Storyboard to production
  • Ad concept pipelines
  • Structured A/B testing

ASO & Onboarding

Optimize store presence and first‑run flows to maximize conversion and retention.

  • Store listing experiments
  • Paywall and pricing tests
  • Attribution alignment

Analytics & Measurement

Clean data foundations for confident decision‑making and scalable growth.

  • SKAN and privacy‑safe setup
  • Event taxonomy and QA
  • ROAS and incrementality

Proven results

Outcomes we partner with clients to achieve.

Fintech • iOS

Scaled spend 2.4x while reducing blended CPA by 37% within 90 days.

  • Lifted approval rate via creative pre‑qualification
  • Consolidated campaigns for signal density
  • Aligned SKAN windows to payback curve

Gaming • Global

Unlocked new geos with 18% higher day‑7 ROAS using localized concepts.

  • Motion templates to speed production
  • Hooks matched to player motivations
  • Creative fatigue monitoring

Health • Subscription

Improved trial‑to‑paid by 22% through onboarding and paywall experiments.

  • Pricing page narrative testing
  • Reduced first‑run friction
  • Store listing CRO

What clients say

Trusted by teams shipping fast and measuring what matters.

“They operate like an embedded growth team—data‑driven, fast, and accountable.”
VP Growth, Finance App
“Our CAC fell 35% and we finally have confidence in our SKAN setup.”
Head of UA, Health App
“Creative testing cadence 3×ed and ROAS followed. Highly recommend.”
CMO, Game Studio

Let’s talk growth

Tell us about your app and goals. We’ll reply within 1 business day.

Prefer email? hello@appsthe.co